Posts

Parting is Such Sweet Sorrow

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It is time for my blog life to come to an end. This experience of getting to have pretty much my own website with the ability to share what I think about certain things is really cool to me. It also quite ironic how most of the time we talked about how media can be bad for you, yet we use media to present our thoughts weekly. I guess that just helps us see the balance between it's pros and cons.

After spending a few weeks delving into my own interaction with media and how media is used, I have learned a lot about myself. I have noticed that, even though I am often skeptical about the various ads I am presented with, I too have fallen for some of the tactics used by advertisers to simply get more money. One of the things that really resonated with me was the tribe mentality that so many brands try to push onto all their customers or future customers. I have noticed this cult-like behavior first-hand all throughout my life and I always assumed the people were at fault. I hadn't …

Oh, How the Turn Tables: Miss-representation Hurts Men Too

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The media causes problems. I strongly believe this as do many others, and one of the biggest problems it creates in my opinion is misrepresenting people. Society has a hard time functioning when it can't see others different from them for who they are as valuable and someone who could achieve great things. Women are often hypersexualized when they are portrayed now a days in the media and I don't think this helping anyone out. It is easy to see how this would hurt women because it greatly diminishes their worth and value to something so fleeting such as physical appearance. They are so much more than that and when they are told this they spend way to much time worrying about their looks instead of doing something amazing with their brains and talents. It is heartbreaking to me to see so many people I know waste precious moments of their life worrying about if they are "pretty" enough to be worthy. And for who? At the end of they day they are chasing a carrot on a sti…

Females Fighting Together for Freedom...Imagine the Possiblities

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People learn from media more than they do anything else. It shapes the future. So I guess you could say it's mostly to blame for the way women are portrayed. Sadly, all the amazing things a woman could accomplish using much more than her body are diminished because the media would rather use her as an object. Where is society left if more than half of the population is told they aren't much more than something to be looked at and fantasized about? According to the video shown in class, one thing leads to another and these people with high potential to change the world are less likely to run for office and have power to change things in their community and beyond. This leads to a very one-sided predominately male perspective which isn't good when only half the people they influence are male. Also, women in media are usually between the ages of 20-30, so what happens to them after 40, huh? Even of the women represented, it's a small percentage of them. It is frankly deh…

The Paradox of Cool Hunting

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Ah, trends. What a fun thing to follow, huh? One day if you have these expensive shoes you are the coolest kid on the block. But if you dare wear these shoes once their out of style, you might be titled weird or not cool. Might I add, trends can fluctuate so fast in this day and age that by the time you wear those new shoes for the first time, they could already be going out of style. Yet still people spend so much time trying to follow trends. I assume it is because it makes them feel cool, which I can vouch for because I know the temptation of wanting to fit in and be accepted by the crowd. But who decides what's trendy or not? Where does one find who determines what is cool? Advertisers have to ask themselves this question all the time. They are constantly on a "cool hunt," searching desperately trying to find what will be cool so they can sell that product in its prime. But this is a tricky business, because once people figure out a company is trying to be cool, it n…

The Mook of Our Generation

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I'm sure if you are a teenager in this generation, you have probably heard about a guy named Jake Paul. I remember a few years ago when he all of a sudden became really popular and it seemed that everywhere I went there were kids singing his hit song "It's Everyday Bro." Pretty soon I had these lyrics almost memorized and I hadn't ever actually heard the song. I wondered how this person became so popular. What could it be about this guy that captured the attention of so many young people I knew? I noticed that most of the people who loved him so much were guys, although there were quite a few girls who followed him too. People became so involved with this guy that I heard people refer to themselves as "Jake Paulers," meaning they were devoted to Jake and supported him more than his brother who was a competing successful youtuber named Logan Paul. Those who were on his side were called "Logangsters." This whole phenomenon was getting really wei…

The All American Ribeye Burger...try one today!

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During our in-class assignment on researching ads for a pre-selected company, I came across this gem. The company I was assigned was Jack in the Box, and although for my particular assignment I didn't choose this ad, it was too good to go unnoticed. The messages it sends are interesting and I find it overall pretty comical in the times we live in today. It talks about how Jack in the Box burgers are the only ones of the four things that are great about America (cars, blue jeans, bald eagles, and burgers) that have consistently been great. In the ad, all those other things has supposedly changed for the worse, but the burgers had stayed constant in their delicious glory. This shows to me that one of the values Jack in the Box wants to convey is one of consistency in excellence. I find this part funny because everything I've ever heard about Jack in the Box food was that it was gross and they didn't know how to master their craft, but I've never eaten there so my opinion…

Eye see what you did there

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I was in the library after school last week talking to Colette and doing homework while waiting for my parents to pick me up. In the meantime, we were talking about how we both wore contacts and just different pros and cons to wearing them. It was not even a minute after we had this conversation that I got a ping on my phone. I went to check it because I thought my mom would want to keep in touch with when she would be there but I was shocked at what I saw. The news app on my phone had alerted me to read an article about "The Great American Eye-Exam Scam." The timing was uncanny! We literally were just talking about our eyes and then bam there I am with an article about that very thing! This immediately reminded me of what we had been learning in class that week. We talked about how companies pay attention to the demographics of their potential customers and send directed messages to those who they think will receive that message the best. This was not the first time I had t…